The Normalization Thesis and a new musical invention. (5)

Normalization in the context of market ideology is the draw for people to retain the status quo by buying into capitalism its and bottomless-pit purchase, get bored, purchase more cycle. Its about being a good consumer and not asking subversive or analytical, (god-forbid critical!) questions.

C’mon! Just be normal! Why shouldn’t you love watching the same hockey game over and over again? Don’t fall in love! Love doesn’t exist. We have something that will take the edge off your hormones. What’ll it be? Booze or porn? Why not both!

Woody Norris has invented hyper-sonic sound. People usually tell him “Cool, but what’s it good for?”

Hyper-sonic sound is to the speaker what the laser is to the lightbulb. Hypersonic sound doesn’t dissipate in all directions, but is focused in a straight line.

For the first time people will be able to listen to true stereo sound. The speakers you’re used to let sound from the left channel into your right ear. With these new puppies you’ll be able to aim the separate channels at each ear and neither will interfere with the other.

Nevermind the long term effects of aiming what is effectively an ultrasound at your cerebellum.

Or nevermind that this new invention has already been appropriated into capitalism’s value system. Not much escapes the normalization thesis these days.

Nevermind the non-economic uses for this invention. The U.S. military is already using it to communicate with its troops on the ground to better annihilate the enemy, er… human beings.

Norris says pretty soon you’ll see it in malls, grocery marts and big box stores. Waiting in line to pay you’ll suddenly step into the sound zone without knowing it. The speakers will lock onto you and you won’t have a chance. Who doesn’t want to be entertained while waiting in a long line? And nobody else can hear what you’re watching.

Norris claims he’s creating silence at the same time as advertising foofaraw, as anyone can take another step and they’ll be free of the hyper-sonic soundwaves.

But lets not kid ourselves. All Norris is selling is one more new way to grab people and shake a few more coins out of their pants pockets. He’s in it for the money. He says so himself.

Published in: on January 31, 2009 at 6:28 am  Leave a Comment  

Feminism is for Fridays: online misogyny. (4) (video 2)

A lot of information is coming our way these days about women in society.

Strangelove has pointed out that for the first time some women are out-earning and out-graduating men. I look around me, and at least for the University of Ottawa, I can’t argue there. The majority of my Communication classes have more women than men.

Contrary to what feminists predicted, there is gender parity on the internet. Strangelove argues that its close to 50/50 on Youtube.

The gender wage gap has stagnated at 22.2 per cent according to the Institute for Women’s Policy Research.

Why don’t we hear about the wage gap in the media? It could be because, according to Strangelove, 70 per cent of journalists and 90 per cent of film makers are men.

But its important to not obfuscate other issues by focusing solely on the plight of women in the U.S., which many would argue does not match up to the plight women face internationally in some Islamic countries. Additionally, racial minorities can be just as damning in the workplace as gender.

Vicky Lovell’s (Ph.D) study on Jobs and Diversity in the Communications and Media Sector revealed that the wage ratio for whites versus minorities was very similar to that of men versus women. In the Wired Telecom industry “white men’s earnings are more than 27 per cent higher than minority men’s, and white women’s more than 31 per cent higher than minority women’s … white men earn 30 per cent more than white women, and minority men earn 34 per cent more than minority women” (p.17).

But there is a men’s rights activism rising alongside the newly unabridged female voice on the Internet.

Youtube users like ArgusEyes point out that in certain cases, men are more oppressed than women, specifically from a legislative point of view. I do not agree with all of his points but I will say that in every argument neither side is always completely correct.

It certainly appears that Feministing has removed his response videos, which were not derogatory or offensive to women. Although he might have made incorrect arguments, in the absence of a reason as to why she removed his videos, we should not assume that she was indeed avoiding debate. Perhaps she saw no reason to allow amateurism on her channel. Or there might be a history between these users that we are not aware of. We could fault Feministing for using ad hominem against those she rightly opposes for using ad hominem. Although, her use of it might be intentionally ironic.

Stereotypes and false generalizations usually contain some truth or no one would listen to them. Thus, although ArgusEyes may have a point when he says that breast cancer research receives disproportionately more funding than prostate cancer research (when both kill as many people), or that men receive longer sentences than women for the same crimes, we should not be so quick to cry “oppression against men is worse!” but instead try to understand why these things are so, and look for other minorities who are being oppressed as well.

Indeed I have always interpreted feminist argumentation on its best merits and seen it as a force for equality. Getting our undergarments in a knot over which gender is treated worse is a fatuous exercise. Equality for both genders should be the highest goal.


ArgusEyes’ blog:

Feministing blog:

Vicky Lovell. Making the Right Call: Jobs and Diversity in the Communications and Media Sector. Retrieved from:

IWPR. The Gender Wage Ratio: Women’s and Men’s Earnings. Retrieved from:

Published in: on January 29, 2009 at 9:18 pm  Comments (2)  

Youtube and the small family audience. (3)

An amateur video entitled 'The Kill' from FlimFlamFilms

An amateur video entitled 'The Kill' from FlimFlamFilms

It seems strange to admit, but those annoying numa numa and soulja boy video (and the like) forwards you keep getting in your e-mail inbox aren’t the most popular type of videos on Youtube.

Strangelove points out that the most popular behaviour on Youtube is the making and sharing of videos for small networks of people, either associated by family or friends.

John Berger’s documentary “New Ways of Seeing” defines the camera as a mechanical eye that allows us to reinterpret our world. No longer limited by immobility or time, or even the invisible parts of the spectrum, we may see quite almost anything on Earth and a great deal outside of it that we never could before.

But the corporate camera is something quite different. It dominates our eyes with its temporal and spacial selections of what it deems to be important. Usually these selections are made up of content that supports the market ideology of capitalism. They slide in and out of our minds in a never ending phantasmagoria.

Even reality TV reproduces the power relations of Michel Fourcault’s confessional society. The characters are the sinners and we are their innocent priests and mothers Teresa. Oh wouldn’t that be nice? If only it were true. Neither are reality TV shows like Big Brother or So You Think You Can Dance Canada? free of the product placement that plagues the average sitcom or James Bond movie.

The only thing a reality TV show lacks is a big budget. The fragmented audience can no longer afford to pay Seinfeld and Friends their millions per week. In this way, a reality TV show is much like a freeloading, mostly annoying sibling who eats better than you and gets to drive the car.

But if Youtube’s audience trends mean anything then perhaps one day we can be rid of the monopolistic use of the camera. If more people maintain the trend of entertaining themselves and their small networks of friends and family, hopefully Big Brother and (Home Depot’s) Mike Holmes on Homes days are numbered.

But I’m probably being overly optimistic. Too many people have already been duped into loving their private property to let go of Home and Garden Television anytime soon.

Home Depot's Mike Holmes

A Renovations book by Home Depot's Mike Holmes

Published in: on January 28, 2009 at 8:38 pm  Comments (1)  

How to kill your wife … according to Youtube. (2) (video 1)

As Strangelove and Michel Foucault argue, do we live in a confessional society?

The following is an excerpt from an anonymous post from


She told me her deepest and darkest secrets, and I did the same. She told me about getting raped, how it had happened to her multiple times. It made my stomach twist and it made me felt sick. I’d hold her when she’d cry. She’d talk about missing home, across on the other side of the planet … I made her feel better. But then I moved. I left her. Right now as I’m typing this I had to take a moment to pause and think over what I have done, it just hits me so hard. Those few months feel like they were the epitomy of my life now. I miss you…”

Since launching in 2003, the site has gained some fame and has received hundreds of thousands of confessions, and millions of hits. A book called “Stoned, Naked, and Looking in my Neighbour’s Window: The Best Confessions from” contains some of the most hilarious, crude, disturbing, and explicit confessions one might ever read. Some of them are heartfelt and sad explanations of people’s lives. Others are silly and harmless.


I stumbled upon a Youtube video today titled “How to kill your wife.” The video by a semi-popular video blogger TheAmazingAtheist made light of some of the dumber plans people have used to rid themselves of their spouse and make some fast cash at the same time.

A marvelous thought struck me. What other videos could one find on the topic? Perhaps there might be a pattern. And indeed there was!

How to kill your wife by ignoring her:

How to “properly” beat one’s wife. Never do it front of the children! Avoid striking her face or sensitive areas. Oh, don’t break any bones or cause bleeding either. But otherwise, yeah, and Allah might not forgive you. But he might. You know, its really up to him:

How to kill your wife by cooking ramen:

Top five ways to kill your wife according to children! (Actually, somewhat humourous, not in content but in execution):

Even McDonalds endorses killing your wife. Shocking!

It seems there is a great deal of male angst being directed against the wives of our world. We know killing is wrong but the fantasy to do away with those pesky wives is certainly there. This is an indirect mode of confession. But our most revealing confessions are often the ones we don’t intend to make, or aren’t even aware we’re making.

Its like nonverbal language. Those little twitches and hand-to-face gestures that give us away and let everyone who’s watching closely know that we’re lying. But men aren’t really kidding anyone.

Statistics Canada found that 653,000 women were abused physically or sexually by their spousal partner at least once in five years in 2004, down from 690,000 in 1999. This represents a 5 per cent decrease from the 1993 abuse rate. Its an encouraging trend. One that will hopefully continue.

The Statistics Canada report congratulates increased public awareness, support for abused women, treatment for violent men, training for police officers, and domestic violence legislation.

But if Canadian men are actually serious about putting an end to abusing their wives then we’ll have to put an end to the abuse fantasy that Youtube has shown exists as a humorous joke to many a man, child, and corporate burger maker. Not to mention the institutional acceptance of violence against women inherent within the value systems of some religions.



Statistics Canada. Measuring Violence Against Women: Statistical Trends 2006. Retrieved on Jan. 27 from:

Published in: on January 28, 2009 at 4:44 am  Comments (1)  

The Superbaby Syndrome (1)

Aldous Huxley has rolled over in his grave.

The Youtube user ‘sociallyskilled’ is in the process of posting videos of her children, including video of an unassisted birth, and her youngest child learning to use sign language and sing Abba songs.

Strangelove correlates this with an American desire to create the super baby. Indeed, there is a superbaby syndrome in the US and Canada, but it’s not the babies who have the disease. It’s the parents who are ill.

Before, reading to your child and playing classical music were the rumoured methods of giving your infant a headstart in the world. A little Sesame Street didn’t hurt either. Recently, new video games and electronic toys have begun to emerge, targeting infants as consumers and promising improvements in early childhood cognitive development.

The V Smile, from Vtech -

The V Smile, from Vtech -

But, as Strangelove reminds us, there is no evidence to show that these products have improved the cognitive development of children.

Indeed, I would suggest that they have much more to do with a parent’s needs, wants, and desires than improving a child’s life.

Lawrence Kutner, Ph.D, agrees. He suggests parents should beware of “overpriced and overrated “development aids” that appeal more to your emotions than to your child’s.”

Kutner makes light of the “ludicrous claims made by people who take parents’ money under the pretense of turning their babies into geniuses.”

Some ludicrous claims from Vtech's V Smile

But the subject is a serious one. Why do parents want to give their babies a headstart against others?

Strangelove argues that the competitive and ordered society we live in motivates these parents to one-up others so that their children can get the best jobs possible.

But I would add a few things to this line of reasoning.

Videogames, electronic toys, and TV shows for infants are the new babysitter. When parents don’t have enough time to pay attention to their children but don’t feel bad sitting them in front of a screen because some company says it will be good for them we are breaching dangerous ground.

These products make a parent’s job easier. When a parent uses these products, they are reinforcing the power of the screen over their child’s life rather than spending time with their children, showing them affection, and holding and caring for them.

Isn’t anyone concerned that the screen might have the opposite of the intended effect? The last time I checked the best way to ensure your child will be socially adept was to hold it, pay attention to it, and genuinely care for it.

Karen Schmidt and Jeffrey Cohn found that the more a mother and infant shared positive responses with one another, the better that child would be at social interaction later in life (p. 12). Ignoring one’s child or depriving them of human interaction has negative consequences for social development.

Instead of creating super babies, we are creating screen-hungry consumers and more time for parents to spend on their blackberries.



Kutner, Lawrence. The Superbaby Syndrome. Retrieved Jan. 26 from:

Karen Schmidt and Jeffrey Cohn. (2001). Human Facial Expressions as Adaptations: Evolutionary Questions in Facial Expression Research. Yearbook of Physical Anthropology. Vol 44:3-24.

Published in: on January 27, 2009 at 4:01 pm  Comments (2)